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VisitEngland Research – GBTS August and Business Monitor November

Visit England have recently published results for August from the GBTS.

http://www.visitengland.org/insight-statistics/major-tourism-surveys/overnightvisitors/GBTS_2014/GBTS2014.aspx

There has been a 14% decrease in total trips for the month across GB (15% in England), while spend fell by 4% (-6% in England). August had higher than average levels of rainfall (and the bank holiday was particularly wet), and this could have affected trip-taking behaviour.

As August is the peak month for trip-taking, these results have had a negative impact on the year to date figures, which now stand at -7% (GB) / -8% (England) for trip volume, with expenditure down by -3% (GB) / -4% (England)

The negative trend was seen across all trip purposes, with holiday trips down by 16% in England, VFR by 14% and business trips by 13%.

In the year to date, this leaves figures for the three trip purposes in England as follows:

– Holiday – trips down by 6%, spending down by 2%

– VFR – trips down by 5%, spending down by 2%

– Business – both trips and expenditure down by 10%

Their business performance monitor continues to record largely positive sentiment among accommodation and attractions businesses, with good levels of confidence about the future. This and anecdotal data suggest that it has been a good year for some, while less good for others. The latest Tourism Business Monitor results can be found here:

 

http://www.visitengland.org/insight-statistics/major-tourism-surveys/Tourism_Business_Monitor/
We hope that you find this information useful. If you have any comments or questions about these surveys, please contact VEResearch@visitengland.org

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