BALPPA provides regular FREE Webinars for Members! Register below to join our Webinar mailing list. The calendar of forthcoming webinars is below along with previous webinars you can watch on demand. Please note you must be signed in to view video links and join our Webinar mailing list.
If you would like to participate or host a webinar or have a suggestion of an important topic that you think we should be covering we would love to hear from you! Please contact events@balppa.org.
* Monday 6th July, 10am – The New Economics of Visitor Attractions (Part 2): Maximising Revenue and Margin Over High Season presented by Clive Morris, CMM Consulting.
In his last webinar, Clive introduced “The New Economics of Visitor Attractions: How to Protect Margin in a High-Cost World,” mapping out the structural realities of rising overheads and actions which attractions should be focussing on to protect margins and drive profitability.
Now, as the sector enters the crucial six weeks of summer, Clive returns for Part 2 of his webinar series, to transition those economic principles into immediate, peak season action.
With over 25 years experience leading the financial strategies for some of the UK’s most iconic attractions, Clive brings real life insights and strategies that can really make a difference when it comes to financial performance.
In this session, Clive will deliver a practical operational framework detailing exactly what attraction leaders, finance managers, and ops teams should be doing right now to maximise spend, eliminate operational friction, and ensure every visitor transaction yields maximum profitability.
30 minutes of practical, no-nonsense insight that you really don’t want to miss!
Peak season is here and budgets are tight. Visitor attractions marketing expert Catherine Warrilow is going to give us the most effective ways that days out across the UK are making their marketing work harder, without more budget.
In this session, we will cover:
• What Martyn’s Law is
• Who is likely to fall within scope
• The difference between the Standard and Enhanced tiers
• What proportionate and effective security measures look like in practice
• Common concerns around cost, complexity and implementation
• How to avoid unnecessary expense while taking meaningful steps to improve public safety
Websites are more than brochures for attractions and leisure brands, they’re the answer layer that converts demand to bookings and revenue.
As AI increasingly shapes how families and visitors discover and choose things to do, attraction websites are no longer just digital brochures or ticketing pages. They are becoming the first and most influential point of contact between your brand and your guests, throughout their experience. And now, with AI-driven search and recommendation tools, staying ahead of shifting search behaviours and technologies is more important than ever.
In this environment, an attraction’s website plays a critical role in building trust, clearly communicating value, setting expectations and enhancing the guest experience at every stage of their journey.
This session explores how attractions can adapt their websites to support discovery, relevance and confidence in an AI-first world, while balancing commercial performance with guest experience. Drawing on practical examples from across the leisure and attractions sector, it focuses on achievable improvements that help attractions remain visible, trusted and visitor-focused.
Key takeaways
– Understand how AI and modern search are changing how visitors discover attractions
– Improve entry-point relevance so key pages answer real visitor questions
– Showcase the value of a attraction visit while addressing common visitor concerns
– Reduce friction before, during and after a visit
– Prepare existing attraction websites for AI-driven discoveryNeil is the owner of Semantic, a digital agency with decades of experience in the sector, and leads the team behind LOOP, a website platform tailored for attractions, leisure and hospitality brands.
Join this insightful webinar to see how your digital advertising results compare with other visitor attractions. Having analysed results from nearly 100 attractions across the UK, Agility will share the anonymised findings from the 2026 Attraction Digital Ad Survey. You’ll gain a clear picture of how the sector are investing in digital advertising today including what strong performance really looks like, where budgets are being focused, and where the biggest opportunities lie.
This session explores the financial realities facing attractions today: rising labour costs, volatile supply chains, energy price uncertainty, insurance pressures, rising guest expectations and the ongoing need for investment. Clive will walk through the commercial levers that operators of all sizes can use to protect profitability, improve per-caps, optimise pricing, and strengthen financial resilience in 2026 and beyond.
Join our expert-led session unpacking what the Autumn Budget could mean for business rates, including potential changes to multipliers, reliefs, transitional arrangements, and revaluation timelines. The webinar will cover strategies to manage liabilities, optimise reliefs, and prepare for appeals, with real-world scenarios and a live Q&A. Register now to stay ahead of budgeting, and estate strategy decisions.
The Employment Rights Bill will bring the biggest overhaul of employment rights in a generation. With new day-one rights, SSP reforms, and potential bans on zero-hours contracts, it’s more important than ever to understand these changes and their impact on your business.
Your website is more than just your ‘online presence’ – it’s your venue’s vital first impression, shop window, booking engine and engagement tool. Join Neil Lewin, MD at Semantic (who’s worked with leading attractions such as Alnwick Castle, Silverstone Museum, Twycross Zoo and many more), as he shares practical strategies to elevate your online presence.
The Employment Rights Bill is at the forefront of every business owner’s mind at the moment
– for good reason. This is the “biggest overhaul of employment rights in a generation”, and
there’s a lot you need to prepare your business for. Now, that the government are
announcing updates to the Bill, it’s never been more important to stay on top of it all. In this
session our new Partner Citation will be discussing the key elements of the Bill, as well as
steps you need to take to stay compliant.
In response to increasing threats of terrorism and the urgent need to enhance public safety, the UK government has introduced Martyn’s Law, also known as the Protect Duty. Named in honour of Martyn Hett, a victim of the 2017 Manchester Arena attack, this legislation aims to establish a cohesive and robust framework to protect public spaces from terrorist attacks. This masterclass will provide an understanding of Martyn’s Law, its legal implications, and practical steps for effective implementation for venues with capacity to host 200+ visitors at any one time, including for special events.
“In today’s leisure industry, upgrading ride control systems is crucial for both extending the life of rides and ensuring continued safety. This session will explore how collaboration in upgrading these systems can drive safety and resilience. We’ll also touch on the increasing importance of cyber security and the potential threats that could impact operations, reputation, and guest safety.”
For more information please contact Oliver Mangham at omangham@fairfields.co.uk
Nothing stands still and this is definitely the case for marketing. Join Anita Waddell and Liz Dimes from Agility as they explore 2025’s marketing trends impacting attractions and what you can do about it. Covering email, website, social and more. Plus they’ll be talking about their Agility Digital Ad Benchmarking Study and how you can participate.
Many attractions have aging rides. We might want to modify these rides to make them more reliable, to make them more accessible or to improve the throughput. In some cases, we simply need to replace a worn-out part. In many cases, the original manufacturer is no longer around, and this creates a problem. In this webinar, Neil Wilson from Universal Verification looks at safety critical modifications, using an accident from 2023. He’ll look at the challenges around replacement parts, and how accidents can be prevented.
Are you looking for a cost-effective solution to aid staff retention, recruit your future talent and to equip your staff with the knowledge, skills and behaviours for the long-term? Find out more about how Apprenticeships are able to provide a fundable solution.
In response to increasing threats of terrorism and the urgent need to enhance public safety, the UK government is introducing Martyn’s Law, also known as the Protect Duty. Named in honour of Martyn Hett, a victim of the 2017 Manchester Arena attack, this legislation aims to establish a cohesive and robust framework to protect public spaces from terrorist attacks. This webinar will provide an in-depth understanding of Martyn’s Law, its legal implications, and practical steps for effective implementation for Theme Parks, Zoo’s, Visitor Attractions, and other Leisure organisations with capacity to host 100+ visitors.
As of April this year, mandatory requirements for developments to achieve 10% Biodiversity Net Gain (BNG) have come into force for all planning applications. Lichfields will talk through the implications of this for operators and developers.
Driving increased revenue from your existing customers on your website and throughout their online journey with your attraction.
View the presentation slides here
In this seminar, we’ll explore how Artificial Intelligence (AI) can be a game-changer for your attraction in 2024. AI isn’t just for tech giants; it offers practical solutions that can boost your website’s performance, streamline operations, and enhance the guest experience. Join us to discover how to leverage AI to stay competitive and delight visitors.
For more information please contact Neil Lewin neil@semantic.co.uk
Work-related stress is now the number one cause of employee sickness absence. The HSE, through its Working Minds campaign aims to prevent work-related stress and promote good mental health in the workplace.
Did you know that there are upwards of 100 surf parks in planning globally? With an estimated 25 million surfers in the world, it becomes clear that demand for consistent man-made waves is high. Because of this demand and the technological innovations seen within the world of wave pools, the surf park industry is growing rapidly and shows no signs of slowing. As an anchor attraction that differentiates and has amazing real estate potential the ROI within a surf venue is healthy.
During this LIVE webinar you will learn about:
Most theme park marketers’ #1 priority is driving visitor numbers, but admissions only account for around half1 of total revenue and external factors, like the weather (or a global pandemic!) mean you’re never fully in control of hitting your targets.
And that despite this, on-site spending rarely makes the priority list because it’s hard to influence without the tools to communicate with on-site guests.
But what if you could grow revenue across the entire guest experience – without adding more to your already full plate?
That’s why we’ve compiled the Theme Park Marketers Guide to Revenue Growth, a 5 step methodology that helps marketers unlock revenue from every stage of the guest journey.
Watch the webinar to discover the 5 step strategy and get a personal copy of the guide to take away. We’ll cover how to:
⭐Own the end-to-end guest journey and unlock more secondary revenue
⭐Use personalised messaging to engage guests at the right time and place
⭐Generate guest insights to optimise your campaigns for maximum conversion
1. IAAPA Global Theme and Amusement Park Outlook 2019-2023
An educational video produced by Convious talking about your frustrations in making your venue more secure and how you can use the power of technology to ensure you can keep on offering outstanding experiences to your visitors, while keeping them safe.
The attraction industry is looking more and more into dynamic pricing, and this is clearly, but not only, because of the financial effects of the pandemic.
Are you investigating extra revenue uplifts for your venue? Dynamic pricing might be a solution for you.
Watch our International Women’s Day Webinar where Eddie Kemsley, CEO, Margate Estates Ltd spoke to Paul Kelly about her motivations throughout her career and the negative stereotypes of feminism in the workplace, gave advice to young women leaders on how to build confidence in their ability and explained what initiatives companies could invest in to promote women in leadership.
About Eddie:
Eddie is a strategy and development specialist with expertise in destination creation, driving value and fundraising.
She was appointed in 2019 as CEO and Board Director at Margate Estates Ltd, a development company with a portfolio of entertainment facilities, live music venues, property and sites with mixed use potential. She is now driving a development strategy to diversify this seafront portfolio to create a leading year-round arts and culture led destination.
Eddie has held the key senior roles including Kidzania, London; Aspinall Foundation Port Lympne Reserve/Hotel & Howletts Wildlife Park, Kent, The Hop Farm, Kent and Dreamland, Margate, successfully transforming their business models, achieving substantial increases in value.
She is proud to have been on BALPPA’s ManCom since 2014, and is passionate about improving the industry. She regularly speaks at some of the industry’s key expos and conferences each year, such as IAAPA, Lappset, Family Attraction Expo, LeisurUp and MAPIC.
10am, Wednesday 27th January 2021.
In the world of theme and water parks, the role of passive capacity may not always be given the attention it deserves. When combined with the ancillary revenues opportunities that these spaces can provide, passive capacity can become a powerful tool in driving revenue. Passive Capacity also enhances guest experiences by adding to the range of experiences and creating a more immersive environment. In this session, attendees will learn how to identify passive capacity opportunities in a park, understand how these aspects impact guest experience, and steps to take to apply passive capacity effectively.
10am, Wednesday 9th December 2020.
Asset Life Extension (ALE) is a widely applied approach to keep assets productive longer. It is generally applied to aged assets that are needed to be operational past their anticipated life. The new normal is now harder capital and operational expenditure. Attractions must carefully consider ageing rides are managed to mitigate availability and safety vulnerabilities. A real and effective ALE system demands a rigorous and systematic risk-based approach. It must include organisational roles and responsibilities that go beyond employees. It must integrate with the organisation’s other management systems, such as those for safety, maintenance and quality. Ultimately it will keep rides safe, available and making money for longer.
In this webinar, Finch Consulting’s experts Alan Pressley and Tristan Pulford will give an overview of what a good ALE approach looks like.
There are plenty of benefits of BALPPA Membership. Are you missing out?
Sponsorship opportunities are available exclusively to BALPPA Trade Members at most of our events. Please contact events@balppa.org for more information.
