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The British Association of Leisure Parks, Piers and Attractions

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Privacy Policy

The British Association of Leisure Parks, Piers and Attractions (BALPPA) is a membership-based trade association for permanently located attractions dedicated to the preservation and prosperity of the attractions industry. We take your privacy seriously. This privacy policy describes our practices regarding the collection and use of your personal data when you visit the websites or mobile applications linking to this privacy policy (including www.balppa.org, our “Site”) or otherwise use our services or interact with us. The term “personal data” as used in this privacy policy shall mean any information that enables us to identify you, directly or indirectly, by reference to an identifier such as your name, identification number, location data, online identifier, or one or more factors specific to you.

BALPPA is the controller and responsible for the personal data collected and used as described in this privacy policy. (“BALPPA”, “we”, “us”, “our”). We are based in London with offices at 29-30 Ely Place, London, EC1N 6TD, UK. Information privacy is a constant responsibility to we may make changes to this privacy policy as we adopt new personal data and privacy practices. We will post any changes we make to this privacy policy on this page.

BALPPA is a Membership Organisation which businesses request to join and therefore offer their contact details to be used by the Association for communication purposes.

Although our Members are businesses, not individuals, we do collect and use personal information relating to individuals as part of our activities. This is generally in order to manage our Membership and to carry out wider work representing the interests of businesses in the UK and the rest of the World.

This notice applies to all websites that we own and operate and all services we provide, including our online and services products, and any other apps or services we may offer (for example, events or training).

When we say ‘personal data’ we mean identifiable information about you, e.g.: your name, email, address, telephone number, bank account details, payment information etc.

This privacy policy explains:

  1. Information we may collect about you
  2. Use of your information
  3. Contacting you
  4. Sharing your information
  5. Our legal basis for collecting, holding and using your information
  6. Security and storage of your information
  7. Your rights

1. Information we may collect about you

You may give us information about you by filling in a form, contacting us by phone or email or in person. This includes information you provide if you complete a Membership form on behalf of a business either directly, or via a third party.

The information you give us depends on the reason for you contacting us, but may include your name, job title, address, date of birth, email address and phone number, financial and debit / credit card information, personal identification documents etc.

We use cookies to automatically collect information about individuals who visit our website. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. These cookies are stored only in the browser and are not accessed by or shared with any other service or third party.

2. Use of your information

We need to obtain, store and use information about you so that you can enjoy and benefit from our services. We may use information we hold about you in the following ways:

  • to confirm your identity
  • to administer the Membership of your company/organisation
  • to let you know about other relevant services, both ours and those of other parties whose products and services we have agreed should be made available to you
  • to update and correct our Membership records
  • to carry out statistical and market analyses, including benchmarking exercises, to enable us to understand you better and improve our services
  • to develop, test and improve our systems
  • to notify you about changes to our services
  • to ensure the content of our website is presented in the most effective manner for you
  • to administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
  • to improve our website to ensure that content is presented in the most effective manner for you

3. Contacting you

An important part of our work is communicating with our Membership, telling them about our activities and how we are supporting their interests, and seeking their views on current issues. To do so, we use personal information to keep in touch with individuals within our Member organisations, as well as partners and other individuals.

We will use the contact information you have given us to send you important information. This may be by post, email, text message or telephone.

We may also use the information we hold about you in order to provide you with information about other products or services we feel may interest you.

Sharing your information – we may share your information with selected third parties including:

  • Event venues, attendees, speakers, sponsors and organisers contracted by BALPPA
  • Online service providers such as event booking systems, marketing systems and survey tools

4. Our legal basis for collecting, holding and using your information

Data protection law sets the lawful legal bases (or ‘conditions’) which allow us to collect, hold and use your personal information. For BALPPA, these are:

  • For the purposes of our own legitimate interests. We believe that we have a legitimate interest in being able to provide our services to our member organisations and to represent our members and the interests of businesses in the UK. As set out in this notice, this sometimes requires us to collect and use personal information about individuals. We only use this legal basis where these interests are not overridden by your interests and fundamental rights or and freedoms.
  • Where we have entered into a contract with you. In these circumstances, we may need to process your personal information in order to fulfil the contract. For example, this may apply if you book to attend one of our events.
  • Where we are under a legal obligation to process personal information. For instance, we are required to collect certain information in accordance with our obligations under equalities legislation.

5. Security and storage of your personal information

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

We will generally keep personal information about no longer than is needed for us to carry out the functions described above.

We will keep personal information held as part of our Membership records for the duration of that organisation’s Membership. At the end of the Membership, we will delete the majority of records and only retain the minimum necessary to deal with any future issues.

6. Your rights

You have the right to request from us access to your own personal information. This is sometimes knowns as a ‘subject access request’. You also have the right to ask us not to process your personal data for direct marketing purposes. Other rights include:

  • That any inaccurate information we hold about you is corrected
  • That your information is deleted
  • That we stop using your personal information for certain purposes
  • That your information is provided to you in a portable format
  • That decisions about you are not made by wholly automated means

You can exercise these rights by contacting information@balppa.org

If you contact us about your personal information, we will respond to your request within a reasonable amount of time and at a minimal cost or no cost to you in accordance with applicable laws. We request that complaints be made in writing. We will attempt to confirm, as appropriate and necessary, with you your understanding of the complaint and what you expect as an outcome. We will let you know whether we will conduct an investigation, the contact details of the person investigating, and the estimated completion date. After we have completed our enquiries, we will contact you to advise you of the outcome and invite your response to our conclusions. If we receive a response from you, we will take this into consideration and let you know if we have changed our view.

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